Our mission

We are citizen-consumers: what we buy impacts us, and we cast a vote with every dollar spent.
At Avocadoo, we empower consumers to make more informed shopping decisions.
We build the tools that make it possible to be responsible consumers, for happier healthier lifestyle choices.

Be the change you want to see in the world.



Impact first

We focus on creating long term value for our society and our planet.
We embrace interconnectedness/interdependence and create a positive, lasting impact that ripples out to the world.

In a gentle way, you can shake the world



Free access to information is the cornerstone of liberty.
We envision a world where unrestricted access to ideas encourages freedom and autonomy.

Freedom begins between the ears

Edward Paul Abbey


Our choices as consumers fashion our identity; through them we affect our inner balance and those around us.
We strive to restore our ability to govern our lives by making the facts available and allowing for educated decisions.

Let food be thy medicine and medicine be thy food.



We hold ourselves to high standards and we do not compromise our integrity.

Science without conscience is but ruin of the soul

François Rabelais


By embracing challenges we transcend our limits.
We play, invent, experiment and dream - we think the journey matters more than the destination.

Life's a journey, so make sure you enjoy the ride

Our Team

We are socially responsible geeks.

Matthieu, CEO

Matthieu Corcin

Founder and chief executive dreamer

I have lived on four continents and have worked
in the fields of human rights, microfinance, consulting, economics, and political science.
I was born in Paris and trained there as an engineer.

Build your life as you would a piece of art

Mickaël, CTO

Mickaël Euranie


Engineer born near Paris, I write code for a better world.
But I'm also dj, a dancer, am sporty, and much more !
I like the idea that my work can be useful for everyone.

Where there's a will, there's a way

Christine, PhD, Nutrition Lead

Christine Selig

PhD, Nutrition Lead

I have a passion for food, cooking, health, social change and applied science.
I live in San Francisco, California, studied at UC Berkeley, and my life and work, making the conditions for another world, has brought me to many places around the globe.